Inbound Signal

Understanding the two main approaches to call quality filters When advertisers run campaigns that generate phone calls, not every call carries the same value. Some callers are ready to buy, while others are just browsing, misdialed, or calling for reasons unrelated to the offer. To protect campaign performance and budget, most advertisers use some form of call quality filters. These filters decide which calls get counted as leads and which get flagged or discarded. The two